It’s a tale as old as technology. A restaurant is doing business, they have a problem, a company pops up with software to solve the problem, restaurant adopts technology, technology is siloed from the other pieces of business, repeat until there are 12 separate systems creating a new problem because they don’t integrate.
According to Hospitality Technology’s webinar The Intelligent Restaurant Infrastructure: Solving the Integrations & Insights Challenge, restaurant brands name disparate systems and lack of integration as their largest obstacle to leveraging the data they get from restaurant technology. However, in our data-driven world, insights about customers, the ability to personalize their experiences, accurate ordering and scheduling, and the profitability those drive—these all come from data and the inability to parse it is a problem.
Not only does a well-integrated restech stack help you better see the data you’re collecting, it also helps:
More than half of restaurants with a tech stack have 10 or more systems/apps, which is a huge issue given that 40% of restaurants name lack of integrations their biggest challenge to fully leveraging their data. Add to all of that, IT teams with poor integrations have trouble proving ROI, further restricting already tight tech budgets.
So what should you look for when evaluating restaurant technology?