Shipley Do-Nuts Finds Efficiency & ROI
About Shipley Do-Nuts
Shipley Do-Nuts wildly popular Do-Nut chain in Texas and Louisiana is famous for their 60+ varieties of do-nuts and savory kolaches.
Shipley Do-Nuts is booming. The Houston-based chain — founded in 1936 and wildly popular in Texas and Louisiana for its 60+ varieties of do-nuts and its savory kolaches — has experienced 26 percent unit growth since 2018. But that’s just the beginning. Currently spanning more than 330 units in 10 states, Shipley is poised to grow another 90 percent over the next five years, already expanding across the Southeast — including Maryland, South Carolina, Georgia, and Oklahoma, and expanding its presence in Colorado.
Shipley is even introducing its own brand of coffee. The brand has come a long way since its founding more than 85 years ago when do-nuts sold for a nickel a dozen.
Of course, exponential growth can pose challenges. Upgrading the venerable brand — and its hundreds of franchisees — to the most effective technology solutions has been a game-changer, says Kerry Leo, Vice President of Technology, Shipley Do-Nuts.
“Our franchisees are now using SynergySuite to access data in real-time, about every 15 minutes.”
“SynergySuite gives us a good baseline to assess ROI — where we are, where we’re going,” says Leo. “We can now get into a customer data platform, a loyalty platform, and really understand what our biggest sellers are. We can do competitive analysis among franchisees, and segment by geographic regions.”
SynergySuite, a cloud-based back-of-house solution, has helped Shipley manage its growth and coordinate operations and data among company shops and franchisees.
Enterprise restaurant brands need a single BOH solution that offers easy, fully integrated tools. For operators at both the franchise and corporate levels, accurate, real-time data provides the information necessary for making well-informed decisions in day-to-day operations as well as big-picture strategy. Hospitality Technology’s 2022 Restaurant Technology Study: Making Magic Happen underscores restaurants’ desire for integration, mobility, and analytics maturity. SynergySuite allows operators to leverage mobile devices for operations and training, enhancing everything from food prep to safety and compliance.
And SynergySuite has accommodated the needs and schedules of each franchisee, turning on modules one at a time when they need to.
SynergySuite’s intelligent, integrated BOH tools have helped Shipley Do-Nuts unlock agility and efficiency as the brand enjoys rapid growth.
Originally published on Hospitality Tech.
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