Four Reasons Why Restaurants Need Technology to Scale

Changes in both the fine and casual dining industry allow consumers almost unlimited access to every type of cuisine imaginable, often in under an hour. From food trucks using gourmet ingredients to delivery apps that allow customers the option of enjoying a five-course meal from the comfort of their home, it’s never been easier for food establishments to reach potential diners—as long as they’re using the right restaurant technology.

Cloud-based restaurant management systems that scale evolve with your brand and facilitate growth within your business while continuing to function just as effectively as when you only operated a few locations.

Why is scalability to vital to long-term success? Here are four reasons to consider:

1. Restaurant technology needs to scale in order to build and maintain positive relationships with your customers. Restaurant patrons expect to be able to order and pay online, interact with your brand on social media, and participate in loyalty programs that offer rewards for repeat visits. While you might not be ready to install the latest patron-operated kiosk in your own establishment, you need to be able to offer similar alternatives—or be able to adapt to that scenario once your specialty eatery wins the approval of the local foodie scene. Your technology should help facilitate your growth, not prevent you from establishing a loyal and ever-growing clientele.

2. A well-designed restaurant management system can help build a reliable “dream team” of service-oriented staff. The ability to add on-boarding training modules, track of food-safety and other compliance records, create interactive schedules, and allow managers to communicate with staff easily and efficiently helps prevent many common staffing issues. And when staffing is well managed, your employees can focus on serving customers in a positive environment where the focus remains on preparing good food in a welcoming atmosphere instead of managing potential employee miscommunications.

3. Scalability is sustainability. There’s a fine line between a restaurant that’s full to bursting and ready for a second location and one that isn’t quite ready to make the leap. If you expand too soon, the financial burden can overwhelm your entire business model. Delay, and you’ll likely push away otherwise loyal customers unwilling to navigate an overcrowded space or long wait times. In order to grow sustainably, you need the daily—possibly hourly—data tracking your prime costs and profit margins. If you do expand, you’ll need similar data to compare the performance of both locations. Restaurant technology that scales can provide the tools you need to determine the best growth-plan for your business: from tracking inventory in multiple locations to identifying the highest-earning business hours of each restaurant.

4. The best restaurant technology can scale in order to keep track of increasingly complex financial records, including integrating with your financial institutions in a way that is safe and doesn’t compromise data. This helps prevent overspending, and allows you to solve or prevent financial issues before they threaten your bottom-line.

Changes in technology give restaurant owners more opportunities for growth than ever before, and today’s diners demand more flexibility and convenience as a result. Finding the right restaurant technology that can scale alongside an innovative business model is critical to maintaining both positive customer relationships and ensuring financial success.

Reassuring Customers During the COVID-19 Pandemic

Reassuring Customers During the COVID-19 Pandemic

At the same time as restaurants are facing forced closures and unexpected pivots to takeout and delivery, many of their customers are hesitant to order curbside or delivered food. Varying information about how COVID-19 is spread and what constitutes the riskiest behaviors has further decreased restaurant sales. What can you do to assure customers that you are taking every precaution to keep them safe?

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