Health-forward favorite invests in smarter systems to bring operational clarity and consistency to every location
[Sandy, UT, USA] – September 25th, 2025 – Playa Bowls, the vibrant, smoothie-bowl brand turning coastal vibes into a coast-to-coast movement, has selected SynergySuite as its AI-powered back of house technology partner to streamline operations and support their continued national growth. With more than 200 locations and counting, Playa Bowls is setting a foundation for future operational consistency across their stores.
“Playa Bowls had the pleasure of working with Shantae Hill and Kevin Reid, two outstanding PMO Managers from SynergySuite, to support the full integration of the back-of-house platform and go-live for our pilot locations. Their support and leadership were instrumental to the success of this initiative,” said Murk Maddock, VP of Operations at Playa Bowls. “From the start, they provided structure, clear communication, and steady guidance through every stage of the process. Their ability to keep cross-functional teams aligned, anticipate challenges, and drive timely solutions ensured that both pilot locations launched seamlessly and were fully integrated into the tech stack, including POS and suppliers.
“What stood out most was the way Shantae and Kevin partnered with our team—not just as project managers, but as trusted collaborators committed to our success. Thanks to their efforts, Playa Bowls now has a strong foundation to scale the integration with confidence.”
Playa Bowls will leverage SynergySuite’s platform to enhance food and labor management, automate inventory and purchasing workflows, improve reporting, and unify data across systems. The result: smarter, faster decisions at every level of the business.
“Playa Bowls has built a loyal following by staying true to who they are—and that authenticity translates into operational excellence, too,” said Jared Neilsen, CEO of SynergySuite. “We’re excited to support a brand that values consistency, efficiency, and guest experience as much as we do. We highly recommend SynergySuite to any organization looking to deliver high-impact initiatives successfully.”Pl
The partnership highlights the growing demand among high-growth restaurant brands for modern, connected solutions that improve margins and simplify operations at scale.
About SynergySuite
SynergySuite is a cloud-based, all-in-one restaurant operation management solution that has empowered enterprise brands to streamline operations and increase profitability since 2011. Our robust back-of-house management system enables multi-unit restaurant brands to gain visibility into business performance, equip staff with cutting-edge technology, and consistently deliver delightful customer experiences.
Our software includes eight mix-and-match modules: inventory, purchasing, reporting, operations and checklists, food safety, labor and scheduling, cash management, and HR. With this modular SaaS model, customers can build custom solutions, selecting what they need now and adding features as they grow. By using SynergySuite, our customers save an average of 2-8% on food and labor costs, achieving higher profit margins in a dynamic industry.
Headquartered in Lehi, Utah, with global offices in Dublin, Ireland, and Podgorica, Montenegro, SynergySuite serves customers worldwide. To learn more, visit www.SynergySuite.com.
About Playa Bowls
Playa Bowls is the original superfruit bowl shop, offering a variety of açaí, pitaya, coconut bowls, smoothies, and juices. What started in a tent on the Jersey Shore has grown into a thriving national brand with more than 200 locations. Inspired by surf culture, healthy living, and a love of fresh ingredients, Playa Bowls delivers vibrant experiences in every bowl. Learn more at www.PlayaBowls.com.
