Digital Marketing/Demand Marketing Manager

Lehi, Utah
Full-Time

The Opportunity:

SynergySuite is a leading provider of back-of-house software for enterprise restaurants, with clients including Tropical Smoothie Café, Church’s Chicken, and Costa Vida. SynergySuite supports restaurants in managing operations and decreasing food and labor costs with a comprehensive restaurant management platform.

We are looking for an Enterprise Digital Marketing/Demand Marketing Manager to drive pipeline. This includes running integrated marketing campaigns that could leverage channels including webinars, digital advertising, content syndication, direct mail, events, and ABM campaigns. This role will work closely with the marketing director to ensure we’re generating the right leads and supporting the buying journey effectively. This role will focus on driving demand from multiple audiences.

What you’ll be doing:

  • Drive pipeline creation across all key marketing channels, potentially including email, social, digital advertising, and events
  • Manage and optimize digital advertising spend
  • Work with field marketing to promote and leverage events and webinars
  • Work with content marketing to generate and leverage content that converts
  • Build, execute, and optimize full funnel demand gen campaigns, working with marketing operations
  • Develop campaigns to nurture prospects and take them through the different stages of the purchasing life cycle
  • Prioritize sales enablement and seamless SDR activation

Qualifications:

  • Bachelor’s degree in business, communications, marketing or relevant field preferred
  • Experience executing global demand programs with understanding of specific regional requirements (e.g. working knowledge of GDPR, etc.)
  • Data and results-driven mindset
  • Experience working with marketing automation tools and CRM systems
  • 3+ years of B2B demand gen experience, SaaS preferred
  • Hands-on digital marketing expertise (search, social and display)
  • Expertise marketing to a technical audience
  • Strong team management and communication skills
  • Restaurant experience preferred
  • Previous ABM experience preferred
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