Shipley Do-Nuts wildly popular Do-Nut chain in Texas and Louisiana is famous for their 60+ varieties of do-nuts and its savory kolaches
“Our franchisees are now using SynergySuite to access data in real-time, about every 15 minutes,” says Leo. “This allows each shop to see its own P+L, to take into account labor trends and inventory, and to manage like a business. At the same time, we’re able to monitor data across units for bigger trends and business intelligence.”
And SynergySuite has accommodated the needs and schedules of each franchisee, turning on modules one at a time when they need to.
“SynergySuite gives us a good baseline to assess ROI — where we are, where we’re going,” says Leo. “We can now get into a customer data platform, a loyalty platform, and really understand what our biggest sellers are. We can do competitive analysis among franchisees, and segment by geographic regions.”
SynergySuite’s intelligent, integrated BOH tools have helped Shipley Do-Nuts unlock agility and efficiency as the brand enjoys rapid growth.
Originally published on Hospitality Tech.